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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.

New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their popular models. New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $4.4 billion in revenue in 2021.

New Balance manufactures a range of shoes and apparel for runners, other athletes and non-athletes. The company also collaborates with celebrities to launch branded product lines.

Running shoes: New Balance Trail More running shoes

New Balance's running shoes include its Fresh Foam and FuelCell lines, named for the type of foam in their soles.

Basketball shoes

The company markets a line of Kawhi Leonard-branded signature basketball shoes. The first version was called "Omn1s", and the second version was named "Kawhi".

Baseball shoes

New Balance manufactures a line of baseball shoes that are described as a runner's shoe with spikes. The underfoot is designed to relieve spike pressure.

Skateboarding shoes

New Balance Numeric is the company's skateboarding shoe brand, which is distributed by Black Box Distribution, a company founded by professional skateboarder Jamie Thomas. The brand also consists of a sponsored team that is coordinated by professional skateboarder John Rattray. The team includes professional skateboarders PJ Ladd, Tiago Lemos, Arto Saari, Brandon Westgate and Jamie Foy.

Everyday sneakers

The company manufactures the Made in USA line of everyday sneakers known for being manufactured in the United States. It also manufactures a line called Made by Women, created by women who work at New Balance's design and manufacturing facilities in Massachusetts.



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  •  Have a look at all the latest NEW BALANCE Discount Codes, Offers, coupon codes, and deals on
  • Select the NEW BALANCE Coupon or Deal that you want to use.
  • Click on the Avail Coupon | Avail Deal Button that you like the most and want to use.
  • Create an account or sign in to your NEW BALANCE account.
  • Apply the Discount Code in the Discount code box and avail of the extra Discount.
  • Add the address details and contact details and go ahead with the payment options.
  • Select the payment options and make payments


  • We are proud to accept Visa, MasterCard, American Express, Discover and Paypal.


  • UPS does not deliver on weekends or holidays.
  • In-stock orders are not guaranteed to ship the same day they are received.
  • All orders received for in-stock items ship within 2 business days.
  • To ship to multiple addresses, simply place a separate order for each shipping address. You can do this by placing individual orders online or by calling Customer Care to place the orders for you.
  • New Balance reserves the right to hold any order for suspected fraud.

NB1 Custom Orders

We reserve the right to decline any requested personalization message or screen name that includes profanity, slander, trademarks and/or any other violations not consistent with New Balance Athletics. Using a trademarked term on your NB Custom order could delay your shipment.

NB1 orders are made and delivered within 2-4 weeks. NB1 orders are NOT eligible for returns.

When your order is in pending status:

  • This means we are handcrafting your custom shoe, cleat, or turf shoe
  • Your order will be in pending status until the order is shipped
  • An email will be sent once the order has shipped.

Orders From Outside The USA

  • This site is for orders shipping to addresses within the United States (and territories). For orders outside the U.S., please visit one of our international sites:
  • UK: New Balance UK
  • Australia: New Balance AU
  • New Zealand: New Balance NZ


Free Returns

  • If you aren’t completely happy with your purchase, simply return it within 45 days from purchase. Returns must be in new condition, in the state you received them. Non-returnable items cannot be returned.

Ship your return

  • Enter your order number above and follow the steps to complete your return.If you are returning an item from Alaska, Hawaii, Guam, Puerto Rico, other U.S. territories or an APO/FPO address, claim a pre-paid USPS return label here.Please allow up to 14 days after we receive your package to process your refund and credit your account.

Return to a store

  • Orders made on may be returned to New Balance stores and Factory Stores. Find your closest store here.Bring packing slip or show order confirmation email at store.Refunds for returns made in-store are processed immediately.

Return details

  • Refunds will be credited to the original form of payment for the purchase price along with any applicable taxes.Online promotion discounts are applied and distributed across all eligible items in your purchase. If you return a portion of your purchase a portion of the discount will be lost.For returns purchased with a Gift Card, the refund amount will be put back on the original card.If the bank account or credit card used for payment is no longer active, refunds will be credited to an eGift Card, which can be used online or in store.If your return was purchased with an eGift, we will email you a new eGift valued at the refund amount.Items purchased at a retail store should be returned to the store.Non-returnable items cannot be returned. Non-returnable items include custom shoes, underwear, face masks and select items called out as non-returnable on product pages.Need help with a return? Contact our Customer Care team


Call (800) 595-9138.




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